The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity
As Adidas Weighs Options, Aims to Block Yeezy-Centric Trademark
adidas + KANYE WEST announce the YEEZY BOOST 350 V2 Black